Beginners guide to search engine optimisation, by Geoff Wolak
Search engine optimisation is about understanding how Google ranks your website, since it has a dominant position amongst those very few search engines available to us, and controls 90% of the search traffic. You will have heard of Yahoo and Bing, and possibly a few others, but they don't count, and they follow Google's lead. Understanding SEO ... is about understanding how Google works and - if your site is optimised for Google - then it is optimised for the others as well....